![]() ![]() "A key to social games is that your mother and your nephew and your college friend all find that game accessible to them, and so it has to have rules that one understands. Players can buy and trade virtual crops and livestock to build up their online farming world. Players manage a virtual farm by planting, growing and harvesting virtual crops and rising virtual livestock to rise through the levels of the game, earning virtual currency called "farm coins" along the way. The company is best known for its game "FarmVille," available on Facebook and as an App for the iPhone and the Android phone systems. According to, an independent application traffic tracking service, Zynga has 202 million monthly active users - 44.5 million of whom play its games on a daily basis. "If you think of this as turning the Web into one cocktail party, it's giving them something to do together while they're at the party."Īnd people have flocked to Pincus's party. I think we were ready for the next generation of the Internet," Pincus said. "I saw a lot of sites that had fulfilled, I think, the original promise of the Web for us, which was that we should get utility, we should save time and save money. "By interacting, I'm also actually making progress in the game and looking for ways to increase the number of friends that I can play with." ![]() "In our game, you can even run a business in one of your friends' cities," Kelly said. ![]() The opportunity to interact with friends doesn't stop there. "We even have more social interactions than we've ever done before around trading goods, sending people trains and all kinds of things that you can do to play with each other to grow your city." One of the goals when developing CityVille is to make it Zynga's most social game ever, Kelly added. We have all different kinds of things that you can use to decorate the game and express yourself," he said. It can have more community gardens or more open air space. If you're from a big city, maybe you can redo it the way that you wish it was. "So, if you're from a small town in real life, you can build a big, thriving metropolis. Kelly designed the game to allow users to create cities as diverse and the people creating them. We have really an opportunity for people to build whatever kind of city they want." We've got different kinds of train stations. So, they'll be letting their imagination run wild with all the different things you can do in a city," he explained. So, we think it's a great idea for users to be able to build a dream city from the ground up. "The concept is Monopoly meets Main Street. Sean Kelly is the General Manager of CityVille, overseeing the development and execution of the new game. Watch the full story on " Nightline" tonight at 11:35 p.m. And in both cases, it's all about playing with your friends." "In FarmVille you're tending to your animals and in CityVille, you're tending to your residents and your people. "Where in FarmVille you're growing crops, in CityVille you're growing neighborhoods," Pincus said. In an exclusive interview, CEO and founder Mark Pincus also gave us a first look at Zynga's newest game, "CityVille," a take on the company's super popular "FarmVille" game. " Nightline" was given exclusive, behind-the-scenes access to the company's headquarters and game studio in San Francisco. There's a new kid on the block - Zynga, the social gaming company that is growing at record speed, has changed the way people around the world play games and interact with one another online. Sonic the Hedgehog and Super Mario are old friends now forgotten. 17, 2010— - Long gone are the days of games such as Shoots and Ladders and Candyland. ![]()
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